When creating a business and thinking about the various strategies that we will use to achieve our objectives and be successful, it is important to take into account some considerations about the environment that will surround our future company or business.
We know that to develop a company it is necessary, first of all, to define what will be the value that we will offer to our future clients or consumers, whether it is products, services, experiences or information to enter a specific market.
In addition, it is necessary, from the initial stage, to establish the mission, vision, objectives and strategies of our company. And for this, it is necessary to take into account the environment in which it will develop.
For this reason, below we will mention some of the parts by which the company's environment is made up, in order to, based on said information, define what will be the product or service to be produced in our future business:
Political and legal environment: When developing our idea of a product or service we must take into account the legislation according to the country or place where the company will be located. It is essential, from the beginning, to comply with all legal requirements and ensure that our future service or product will not incur unregulated or illegal aspects.
Economic environment: We must know if the country or region where the company will grow is governed by a free market economy or if it is an economy controlled by the State. In this way we will take into consideration the degree of freedom or regulation that we will have as future entrepreneurs.
Cultural environment: One of the most important aspects when developing a product or service is the cultural environment that surrounds the company. Extreme care must be taken when creating them to go according to the values, beliefs and ideas that our target audience possesses. I give an example, if you want to enter the Mexican market with a specific product, it would not be a good idea to include yellow flowers in the image, advertising or logo, because in this culture these are sometimes associated with bad luck. or with death. With which we will only cause our target customer to probably reject the product.
Once we have considered these three types of environment, together with a market study that provides us with the necessary and prudent information, we will have more tools to adequately define the value, that is, the product or service that we will offer to our clients. , as well as the strategies, objectives, mission and vision of our future successful company.
